Project Overview
The manufacturing and agricultural industries both use vast amounts of clean water to produce goods, contributing to a global water scarcity problem facing our climate.

As a way of raising awareness around this issue, The Weather Channel approached us to help them visualize the “water cost” of various consumer products. The idea was to demonstrate to the general public that everyday objects cost more than just money — there is an environmental cost to bear as well.

We researched water cost and learned that items like denim jeans, beef steaks, plastic toys, and cotton t-shirts require an unexpectedly large amount of water to make. To show this, we created an installation that froze everyday objects in the volume of water it takes to produce them.

The result was four large ice blocks in the center of Piedmont Park in Atlanta. As the ice melted, the water was filtered and fed into a drinking fountain next to the sculptures. In addition to working with the Creative team on the overall concept, I directed this film that captured the installation and visitor activity over the course of the weekend.

Below, you’ll find additional social and digital content.