THE HARTFORD
THE BUCK'S GOT YOUR BACK (2020)

Project Overview
The Hartford Insurance Co. empowers both business owners and their employees to achieve their goals. From professional accomplishments like opening a new business, to personal successes like starting a family, The Hartford has your back.

I co-wrote and directed this pair of films for The Hartford. Both spots depict a day-in-the-life of a Hartford customer, and culminate in a visit from The Hartford's iconic brand symbol: The Buck.

Above, we follow an HR Manager as she proudly witnesses her employees returning to work following significant life events. Below, we see the details of a business through the eyes of its hard-working Owner/Operator.

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The Buck's Got Your Back.

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THE HARTFORD
THE BUCK'S GOT YOUR BACK (2020)

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CREDITS

CD/Director: Ty Richardson

Producer: Colin Lewis

DoP: Ivan Abel

Edit: Joseph Zappulla

Color: Josh Bohoskey

Brand: The Hartford

Production Co: The Mill

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