CORE HYDRATION
I'MPERFECTION

Project Overview
Core Hydration is a modern bottled water brand owned by parent company Keurig Dr Pepper. The unique and ergonomic design of Core’s packaging makes it a favorite amongst everyday athletes and on-the-go professionals alike.

These two films were created as part of Core’s “I’mperfection” campaign, which encourages people to find peace with their limit and embrace their flaws.

The hero spot — “Runner” — is a quiet ode to a young woman’s solitary morning ritual. I directed “Runner” (above) and the accompanying :15, “Mute” (below). In addition to leading the shoot and edit, I worked closely with The Mill’s Design team to develop the look & feel of the animated type in both films.

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An ode to the solitary morning ritual.

CORE HYDRATION
I'MPERFECTION

CREDITS

CD/Director: Ty Richardson

Producer: Cameron Sczempka

DoP: Michael Girandola

Edit: Ryan McKenna

Color: Andrew Ceen​

Brand: Core Hydration

Agency: Liquid Sunshine

Production Co: The Mill

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