Ty Richardson
CREATIVE DIRECTOR
CARTIER
LA PANTHÈRE
Project Overview
Over the years, I’ve had the honor of working with some very famous CG creatures. In this web campaign for Cartier Global, the most elegant and mysterious creature of them all appears: La Panthère.
I co-wrote and directed three spots for Cartier, each of which promotes the opening of a new Cartier boutique. In the films, the Cartier Panthère is seen gracefully, and magically, traveling through different cities on her way to the new store.
Above, La Panthère pads up the west side of Manhattan towards Hudson Yards. Below, her presence triggers a delicate holiday snowfall in Shanghai. The third film, set in London, can be viewed on my Vimeo.
A series of web spots - all featuring the Cartier Panthère - that celebrate the new Cartier boutiques opening in Shanghai, London, and New York City.
CREDITS
Executive Creative Director: Ben Smith
Director: Ty Richardson + Eve Grissinger
Producer: Tia Perkins
DoP: Michael Girandola
Edit: Leanne Belgiorno
Color: Mikey Rossiter
Brand: Cartier Global
Production Co: The Mill