CARTIER
LA PANTHÈRE

Project Overview
Over the years, I’ve had the honor of working with some very famous CG creatures. In this web campaign for Cartier Global, the most elegant and mysterious creature of them all appears: La Panthère.
 
I co-wrote and directed three spots for Cartier, each of which promotes the opening of a new Cartier boutique. In the films, the Cartier Panthère is seen gracefully, and magically, traveling through different cities on her way to the new store. 
 
Above, La Panthère pads up the west side of Manhattan towards Hudson Yards. Below, her presence triggers a delicate holiday snowfall in Shanghai. The third film, set in London, can be viewed on my Vimeo.

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A series of web spots - all featuring the Cartier Panthère - that celebrate the new Cartier boutiques opening in Shanghai, London, and New York City.

CREDITS

Executive Creative Director: Ben Smith 

Director: Ty Richardson + Eve Grissinger

Producer: Tia Perkins

DoP: Michael Girandola

Edit: Leanne Belgiorno

Color: Mikey Rossiter

 

Brand: Cartier Global

Production Co: The Mill

CARTIER
LA PANTHÈRE

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